Customer experience Archives - Platform Action

Evaluating Customer Experience. Part 2. How?

How to be a CX-led organisation In the last article we looked at the reasons why it is important to focus on customer experience. This time, we’ll consider the steps that need to be taken to ensure that you properly evaluate your customer experience. Be authentic It’s easy to say that we care about our

Evaluating Customer Experience. Part 1. Why?

Why is CX so important to you? Leading brands and companies are already agreed that CX – Customer eXperience – is one of the most important success factors for their business. More important overall than product features or even pricing, the experience of customers as they interact with your business is what is going to